Dior picks Ginger & Jagger furniture to remodel its stores worldwide
The deluxe brand Dior, from the LVMH group, selected Ginger & Jagger, a Portuguese brand that ‘designs’ furniture, to remodel its stores in the main capitals of the world.
The furniture pieces are already in place in Dior stores in Vienna, Sydney, Singapore, Kuala Lumpur and Kuwait.
To its ‘flagship store’ in Vienna Dior selected the piece Vine, a mirror with a singular design, “Metal molded cast vine branches are the frames that hold the glass giving the illusion of floating. The reflection is a mixture of nature and self-image.”
The store, located in the fashionable district of Kohlmarkt, transports the customers to a “typical Parisian apartment with a fireplace, comfortable sofas and books about the history of Dior”.
Dior stores in Singapore, Kuala Lumpur and Kuwait, include the Vine mirror as well as the Embrace Side Tables, in silver.
Founded in Porto in 2012, Ginger & Jagger creates contemporary ‘design’ pieces inspired in the purity of Nature’s forms and manufactured manually from exotic woods and noble materials like copper, metal molded casts and marble.
In 2014, Chlorosphere selected the piece Primitive as ‘design trend’ to 2015/2016.